??? ?????????? ????????????? ??? ??????????? ????????, ? ???????? ??????? ???? ???????????? brand ????????? ??? ??? ?????????????? ?????????? ??? ??????? marketing. ???????? ???????????, ???????????? ?? ????????? ???????? ??? ?????????, ??????? ?? ?????????? ??? ?????????? ??? ????????? ???, ?? ?????????? ??? ?????????? ????????? ??? ??????, ?? ???